City safety & data profile

BarabooWI

Baraboo, WI is a 12K-resident city in Sauk County with a median household income of $69,750.

Sauk County, Wisconsin. Federal health, economic, and safety indicators for Baraboo, drawn from the U.S. Census Bureau American Community Survey, CDC PLACES, and CMS Hospital Compare. Baraboo has a population larger than 14% of the 4,640 U.S. cities Areazine tracks, a median home value of $222,100, and 1 hospital serving the surrounding area.

Data updated 2026-07-20

12K
Population
Top 86%
By size
$69,750
Median income
$222,100
Median home
8.4%
Poverty rate

The read on Baraboo

Baraboo posts a median household income higher than 36% of U.S. cities Areazine tracks, where 1 hospital serves the Baraboo area.

Top 64%
by median income, US cities
1
hospital in & near Baraboo

Where Baraboo income ranks nationally

Median household income vs. every place Areazine profiles (place-level ACS)

$69,750 Bottom 36% higher than 36% of 3,889 places Areazine profiles

$0–$20,000: 0 places Areazine profiles (0%). Below this entry. $20,000–$40,000: 71 places Areazine profiles (2%). Below this entry. $40,000–$60,000: 788 places Areazine profiles (20%). Below this entry. $60,000–$80,000: 1,055 places Areazine profiles (27%). This entry sits in this band. $80,000–$100,000: 768 places Areazine profiles (20%). Above this entry. $100,000–$120,000: 515 places Areazine profiles (13%). Above this entry. $120,000–$140,000: 308 places Areazine profiles (8%). Above this entry. $140,000–$160,000: 171 places Areazine profiles (4%). Above this entry. $160,000–$180,000: 92 places Areazine profiles (2%). Above this entry. $180,000–$200,000: 47 places Areazine profiles (1%). Above this entry. $200,000–$220,000: 28 places Areazine profiles (1%). Above this entry. $220,000–$240,000: 18 places Areazine profiles (0%). Above this entry. $240,000–$260,000: 28 places Areazine profiles (1%). Above this entry. WI $0 $260,000 every profiled place, bucketed by value

Each bar is a $20K-wide band; taller bars hold more places Areazine profiles. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, American Community Survey (place-level) · 2024 ACS 5-year

The quick read

Reading Baraboo, WI beyond the headline numbers

Baraboo sits inside Sauk County, Wisconsin, at roughly 43.47°N, -89.74°W. Population 12,155, $69,750 median household income. Median home value $222,100, median rent $940. Poverty rate 8.4%, read against that income figure since two cities on the same median can differ underneath it.

CDC PLACES: Baraboo's highest-prevalence health measure is obesity at 40%, then short sleep duration at 33.5%. 1 hospital in/around Baraboo, 4/5 avg rating, 1 with an ER.

Sources: U.S. Census ACS, CDC PLACES, CMS Hospital Compare, plus live alerts for Baraboo from FEMA, NOAA, FDA, and CPSC. Comparison bars benchmark each metric against the national reference.

Population
12,155
Baraboo
Median Income
$69,750
+3% vs avg
Median Home Value
$222,100
Near average
Median Age
40.4
years

10-Year Trends 2013–2024

County-level trend (Sauk County) - Baraboo's own historical series isn't separately published by the Census Bureau, so these year-over-year figures track the surrounding county, not the city alone.

20132024
Population
66K+6%
Median Income
$79,541+53%
Median Home Value
$258,600+53%
Poverty Rate
8.1%-25%
Unemployment
2.3%-67%

Economics

Economics indicators for Baraboo, WI
IndicatorValue
Median Rent
$940/mo
Poverty Rate
8.4% -41% vs avg
Unemployment 2.9%
Bachelor's Degree+ 25.9%
Work From Home 8.6%
Public Transit 0%

Population

White 88.3%
African American 0.7%
Asian 0.6%
Two or More Ethnicities 6.9%

Health Profile 15 measures

Health Indicators

Obesity
40%
Short Sleep Duration
33.5%
High Blood Pressure
32.6%
Physical Inactivity
29.1%
Binge Drinking
19.5%
Frequent Mental Distress
16.1%
Current Smoking
14.5%
Frequent Physical Distress
13.5%
Diabetes
11.5%
Current Asthma
11%

Preventive Care

Dental Visit 65.4%
Annual Checkup 76.9%

Other Measures

Lack of Health Insurance
7.8%
Coronary Heart Disease
6.7%
Stroke
3.4%

Hospitals 1 total

Rating Distribution
★★★★★
0
★★★★
1
★★★
0
★★
0
★
0
Average Rating
4/5
Total Hospitals
1
With ER
1
SSM HEALTH ST CLARE HOSPITAL - BARABOO
BARABOO · Acute Care Hospitals · ER
★★★★☆

Frequently Asked Questions 6

What is the population of Baraboo, WI? ▼
Baraboo, WI has a population of 12,155 people, located in Sauk County, Wisconsin.
What is the median household income in Baraboo? ▼
The median household income in Baraboo, WI is $69,750 per year, per the U.S. Census ACS. The poverty rate is 8.4%.
What is the median home value in Baraboo? ▼
The median home value in Baraboo, WI is $222,100. Median rent is $940/month.
What are the top health concerns in Baraboo? ▼
The top health indicators in Baraboo include Obesity (40%), Short Sleep Duration (33.5%), High Blood Pressure (32.6%). Data from CDC PLACES.
How many hospitals are in Baraboo? ▼
Baraboo has 1 hospital with an average rating of 4/5 stars. 1 have emergency departments.
What is the median age in Baraboo? ▼
The median age in Baraboo, WI is 40.4 years. 25.9% of residents have a bachelor's degree or higher.

Safety Context

Baraboo, WI is located in Sauk County, Wisconsin. With a population of 12K and a $69,750 median household income, the community faces health challenges including obesity and short sleep duration. Residents have access to 1 hospital with an average rating of 4/5 stars. Safety alerts for the Baraboo area are monitored from federal and state agencies including FEMA, NOAA, FDA, and CPSC.

Safety Guides

How Product Recalls Work

CPSC, FDA & NHTSA recall process explained

Understanding Weather Alerts

Watch vs warning vs advisory explained

Earthquake Magnitude Explained

What the numbers mean & when to act
All safety guides →

Primary source data

EPA Outdoor Air Quality Data

Federal monitoring network, every measurement we report

AirNow - Wisconsin

Real-time AQI for every monitored Wisconsin location

National Weather Service

NOAA active watches, warnings, advisories

CDC Air Quality & Health

Health-impact reference for every AQI category

EPA NAAQS standards

National Ambient Air Quality Standards, the regulatory thresholds

Nearby Cities 8

Portage, WI 10K Waunakee, WI 13K Middleton, WI 19K Verona, WI 13K Madison, WI 280K Fitchburg, WI 28K Sun Prairie, WI 32K Oregon, WI 10K
All cities in Wisconsin → Compare Baraboo vs Portage → All comparisons → Browse all cities

Using Baraboo's profile

Use this as a starting research checklist, not a verdict on whether to live here.

  • Check live recalls, weather and hazard alerts scoped to the Baraboo area before relying on national headlines. Check your area
  • Read the poverty rate alongside the income figure, two places with the same median can have very different realities.
  • Compare Baraboo against Wisconsin peers on any ranking lens. Explore Wisconsin

Population and economics (income, home value, poverty, education) are place-level U.S. Census ACS; health is CDC PLACES; hospital counts reflect facilities in and around the city.

Data Sources

All data on this page comes from official U.S. government sources. Population and economic data from the Census Bureau American Community Survey (2024 5-year estimates, place geography). Health data from the CDC PLACES program (2023). Hospital ratings from CMS Hospital Compare (2024). Climate data from NOAA. Education data from NCES. Cost of living from Bureau of Economic Analysis. Crime statistics, where referenced on Areazine, originate from the FBI Crime Data Explorer. Housing market figures referenced on Areazine come from HUD Fair Market Rents. Census economics and population are at place geography; some health and hospital indicators are reported at the county level (Sauk County) where that is the smallest published unit.

Every figure on Areazine is published directly from official U.S. government sources, no number is typed in by an editor. City demographic and health figures are compiled directly from U.S. Census, CDC, and CMS releases, updated quarterly within 30 days of upstream release. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026.