Baraboo vs Portage

Side-by-side comparison of Baraboo, WI and Portage, WI - population, economics, education, health, hospitals, climate, and cost of living from official U.S. government data.

Reading a Baraboo vs Portage comparison, what matters, what doesn't

Baraboo (12K residents in Wisconsin) and Portage (10K residents in Wisconsin) differ first on the three numbers nearly every comparison starts with: median household income ($69,750 vs $64,722), median home value ($222,100 vs $204,900), and median rent ($940 vs $1,008 per month). Those three are highly correlated within a region but often decouple across regions because they respond to different levers, income tracks the local job market, home values track housing supply plus interest-rate pressure, and rent tracks short-run vacancy. Comparing all three at once is how you spot whether a city is "expensive because people earn a lot" or "expensive despite what they earn."

The second layer is the layer most headline comparisons skip. Poverty rate (8.4% vs 13.5%) and unemployment (2.9% vs 3.7%) describe the distribution under the median, which two cities with similar averages can present very differently. The share with a bachelor's degree or higher (25.9% vs 19.9%) is the single best proxy for income trajectory over the next decade. On healthcare, CMS Hospital Compare credits Baraboo with 1 hospital (avg rating 4/5) vs Portage's 1 (avg 3/5).

Areazine renders each row with a national-average tick mark precisely so you can tell in one glance whether both cities are above/below the U.S. norm (they often are, cities with active residential markets self-select for certain profiles) rather than focusing on which is "better." For life decisions, where to relocate, where to retire, where to enroll a child in school, pair this page with the individual city profiles below, where health indicators, hospital ratings, school counts, and climate normals appear in full rather than as the compressed single row you see here.

Baraboo
Wisconsin
Pop: 12K
Income: $69,750
Home: $222,100
Portage
Wisconsin
Pop: 10K
Income: $64,722
Home: $204,900

Head-to-Head Summary

Side-by-side comparison of Baraboo and Portage on key metrics
Metric Baraboo Portage
Population 12K 10K
Median Household Income $69,750 $64,722
Median Home Value $222,100 $204,900
Median Rent $940/mo $1,008/mo
Poverty Rate 8.4% 13.5%
Unemployment Rate 2.9% 3.7%
Bachelor's Degree+ 25.9% 19.9%

Population

Source: U.S. Census Bureau ACS 2024 (5-year)
Population
12K
Population
10K
Median Age
40.4 yrs
Median Age
37.8 yrs
10-Year Pop Growth
+6%
10-Year Pop Growth
+3%

Economics

Source: U.S. Census Bureau ACS 2024 (5-year)
Median Household Income
$69,750
Median Household Income
$64,722
Median Home Value
$222,100
Median Home Value
$204,900
Median Rent
$940
Median Rent
$1,008
Poverty Rate
8.4%
Poverty Rate
13.5%
Unemployment Rate
2.9%
Unemployment Rate
3.7%
10-Year Income Growth
+53%
10-Year Income Growth
+47%

Education & Work

Source: U.S. Census Bureau ACS 2024 (5-year)
Bachelor's Degree or Higher
25.9%
Bachelor's Degree or Higher
19.9%
Work From Home
8.6%
Work From Home
6.4%
Public Transit
0%
Public Transit
0.6%

Health (CDC PLACES)

Source: CDC PLACES 2023
Frequent Mental Distress
16.1%
Frequent Mental Distress
17.5%
Obesity
40%
Obesity
35.5%
Physical Inactivity
29.1%
Physical Inactivity
29.3%
Smoking
14.5%
Smoking
17%
Lack of Health Insurance
7.8%
Lack of Health Insurance
9.8%

Healthcare

Source: CMS Hospital Compare 2024
Hospitals Same
1
Hospitals
1
Avg Hospital Rating
4/5
Avg Hospital Rating
3/5

Demographics

Race categories sum to 100%. Hispanic or Latino is an ethnicity that spans all race categories, shown separately per Census Bureau methodology.

Baraboo Population
Race
White 88.3%
African American 0.7%
Asian 0.6%
Two or More Races 6.9%
Portage Population
Race
White 85%
African American 6.1%
Asian 0.9%
Two or More Races 1.6%

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Data Sources

Population and economic data from the Census Bureau American Community Survey (2024 5-year estimates). Health data from the CDC PLACES (2023). Hospital data from CMS Hospital Compare (2024). Climate data from NOAA Climate Normals (1991–2020). Cost of living from BEA Regional Price Parities via FRED.

Related

Population is place-level (U.S. Census Bureau). Income, home value, rent, poverty and education are place-level American Community Survey figures; health from CDC PLACES, hospitals from CMS Hospital Compare, climate from NOAA Climate Normals, and cost of living from BEA Regional Price Parities. See our methodology for details.