City safety & data profile

River FallsWI

Pierce County, Wisconsin. Federal health, economic and safety indicators for River Falls, drawn from Census, CDC and CMS data. Larger than 75% of the 4,640 U.S. cities Areazine tracks.

43K
Population
Top 25%
By size
$92,109
Median income
$333,700
Median home
9.8%
Poverty rate

The quick read

Reading River Falls, WI beyond the headline numbers

River Falls sits inside Pierce County, Wisconsin, at roughly 44.86°N, -92.62°W. Its population of 42,584 and median household income of $92,109 are the two most quoted figures, but in isolation they hide the shape of the city. A median home value of $333,700 paired with median rent of $1,044 is the starting point for a price-to-income read that tells you how stretched a typical household is before any other cost of living factor is considered. The 9.8% poverty rate next to that income figure is the better signal — two cities with identical medians can have very different lived realities depending on the income distribution underneath.

Health and healthcare access are the next layer most residents and prospective movers actually care about. CDC PLACES indicators for River Falls show the highest-prevalence measure is short sleep duration at 33.6%, followed by obesity at 33.2%. Within the city boundary, CMS Hospital Compare tracks 1 hospital with an average rating of null/5 and 0 carrying emergency departments — the ER count is the more actionable figure if you are evaluating a move because it defines the effective trauma radius.

Areazine reconstructs these layers from U.S. Census ACS (Place geography), CDC PLACES, and CMS Hospital Compare — each updated on its own cadence — and pairs them with live alerts from FEMA, NOAA, FDA, and CPSC scoped to the River Falls area. The comparison bars next to each metric anchor the number against a national reference, which is the fastest way to tell whether River Falls is an outlier on a given dimension before drilling into the raw value.

Population
42,584
Pierce County
Median Income
$92,109
+36% vs avg
Median Home Value
$333,700
+47% vs avg
Median Age
38.8
years

10-Year Trends 2013–2024

20132024
Population
43K+4%
Median Income
$92,109+56%
Median Home Value
$333,700+74%
Poverty Rate
9.8%-21%
Unemployment
3.2%-36%

Economics

Economics indicators for River Falls, WI
IndicatorValue
Median Rent
$1,044/mo
Poverty Rate
9.8% -31% vs avg
Unemployment 3.2%
Bachelor's Degree+ 33.5%
Work From Home 12.8%
Public Transit 0%

Population

White 92.2%
African American 0.6%
Asian 1.2%
Two or More Ethnicities 3%

Health Profile 15 measures

Health Indicators

Short Sleep Duration
33.6%
Obesity
33.2%
High Blood Pressure
30.8%
Physical Inactivity
24.7%
Binge Drinking
20.7%
Frequent Mental Distress
15.8%
Current Smoking
13%
Frequent Physical Distress
12%
Current Asthma
10.7%
Diabetes
9.8%

Preventive Care

Dental Visit 68.6%
Annual Checkup 75.1%

Other Measures

Lack of Health Insurance
6.7%
Coronary Heart Disease
5.9%
Stroke
2.9%

Frequently Asked Questions 6

What is the population of River Falls, WI?
River Falls, WI has a population of 42,584 people, located in Pierce County, Wisconsin.
What is the median household income in River Falls?
The median household income in River Falls, WI is $92,109 per year. The poverty rate is 9.8%.
What is the median home value in River Falls?
The median home value in River Falls, WI is $333,700. Median rent is $1,044/month.
What are the top health concerns in River Falls?
The top health indicators in River Falls include Short Sleep Duration (33.6%), Obesity (33.2%), High Blood Pressure (30.8%). Data from CDC PLACES.
How many hospitals are in River Falls?
River Falls has 1 hospital with an average rating of null/5 stars. 0 have emergency departments.
What is the median age in River Falls?
The median age in River Falls, WI is 38.8 years. 33.5% of residents have a bachelor's degree or higher.

Safety Context

River Falls, WI is located in Pierce County, Wisconsin. With a population of 43K and a median household income of $92,109, the community faces health challenges including short sleep duration and obesity. Residents have access to 1 hospital with an average rating of null/5 stars. Safety alerts for the River Falls area are monitored from federal and state agencies including FEMA, NOAA, FDA, and CPSC.

Safety Guides

Primary source data

Nearby Cities 8

Data Sources

All data on this page comes from official U.S. government sources. Population and economic data from the Census Bureau American Community Survey (2022 5-year estimates). Health data from the CDC PLACES program (2023). Hospital ratings from CMS Hospital Compare (2024). Climate data from NOAA. Education data from NCES. Cost of living from Bureau of Economic Analysis. Crime statistics, where referenced on Areazine, originate from the FBI Crime Data Explorer. Housing market figures referenced on Areazine come from HUD Fair Market Rents. Data is county-level (Pierce County) as the smallest consistent geographic unit across all sources.