City safety & data profile

River FallsWI

River Falls, WI is a 15K-resident city in Pierce County with a median household income of $83,627.

Pierce County, Wisconsin. Federal health, economic, and safety indicators for River Falls, drawn from the U.S. Census Bureau American Community Survey, CDC PLACES, and CMS Hospital Compare. River Falls has a population larger than 28% of the 4,640 U.S. cities Areazine tracks, a median home value of $327,600, and 1 hospital serving the surrounding area.

Data updated 2026-07-20

15K
Population
Top 72%
By size
$83,627
Median income
$327,600
Median home
15.1%
Poverty rate

The read on River Falls

River Falls posts a median household income higher than 53% of U.S. cities Areazine tracks, where 1 hospital serves the River Falls area.

Top 47%
by median income, US cities
1
hospital in & near River Falls

Where River Falls income ranks nationally

Median household income vs. every place Areazine profiles (place-level ACS)

$83,627 Top 47% higher than 53% of 3,889 places Areazine profiles

$0–$20,000: 0 places Areazine profiles (0%). Below this entry. $20,000–$40,000: 71 places Areazine profiles (2%). Below this entry. $40,000–$60,000: 788 places Areazine profiles (20%). Below this entry. $60,000–$80,000: 1,055 places Areazine profiles (27%). Below this entry. $80,000–$100,000: 768 places Areazine profiles (20%). This entry sits in this band. $100,000–$120,000: 515 places Areazine profiles (13%). Above this entry. $120,000–$140,000: 308 places Areazine profiles (8%). Above this entry. $140,000–$160,000: 171 places Areazine profiles (4%). Above this entry. $160,000–$180,000: 92 places Areazine profiles (2%). Above this entry. $180,000–$200,000: 47 places Areazine profiles (1%). Above this entry. $200,000–$220,000: 28 places Areazine profiles (1%). Above this entry. $220,000–$240,000: 18 places Areazine profiles (0%). Above this entry. $240,000–$260,000: 28 places Areazine profiles (1%). Above this entry. WI $0 $260,000 every profiled place, bucketed by value

Each bar is a $20K-wide band; taller bars hold more places Areazine profiles. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, American Community Survey (place-level) · 2024 ACS 5-year

The quick read

Reading River Falls, WI beyond the headline numbers

River Falls sits inside Pierce County, Wisconsin, at roughly 44.86°N, -92.62°W. Population 15,269, $83,627 median household income. Median home value $327,600, median rent $1,107. Poverty rate 15.1%, read against that income figure since two cities on the same median can differ underneath it.

CDC PLACES: River Falls's highest-prevalence health measure is short sleep duration at 33.5%, then obesity at 32.2%. 1 hospital in/around River Falls, 5/5 avg rating, 1 with an ER.

Sources: U.S. Census ACS, CDC PLACES, CMS Hospital Compare, plus live alerts for River Falls from FEMA, NOAA, FDA, and CPSC. Comparison bars benchmark each metric against the national reference.

Population
15,269
River Falls
Median Income
$83,627
+23% vs avg
Median Home Value
$327,600
+44% vs avg
Median Age
28.6
years

10-Year Trends 2013–2024

County-level trend (Pierce County) - River Falls's own historical series isn't separately published by the Census Bureau, so these year-over-year figures track the surrounding county, not the city alone.

20132024
Population
43K+4%
Median Income
$92,109+56%
Median Home Value
$333,700+74%
Poverty Rate
9.8%-21%
Unemployment
3.2%-36%

Economics

Economics indicators for River Falls, WI
IndicatorValue
Median Rent
$1,107/mo
Poverty Rate
15.1% +6% vs avg
Unemployment 3.3%
Bachelor's Degree+ 44.9%
Work From Home 11.5%
Public Transit 0%

Population

White 93.5%
African American 0.2%
Asian 1.2%
Two or More Ethnicities 3.1%

Health Profile 15 measures

Health Indicators

Short Sleep Duration
33.5%
Obesity
32.2%
High Blood Pressure
25%
Physical Inactivity
22.9%
Binge Drinking
22.2%
Frequent Mental Distress
18.1%
Current Smoking
11.5%
Current Asthma
11.3%
Frequent Physical Distress
10.8%
Diabetes
7.5%

Preventive Care

Dental Visit 67.3%
Annual Checkup 72.6%

Other Measures

Lack of Health Insurance
6.9%
Coronary Heart Disease
4.4%
Stroke
2.3%

Hospitals 1 total

Rating Distribution
★★★★★
1
★★★★
0
★★★
0
★★
0
★
0
Average Rating
5/5
Total Hospitals
1
With ER
1
RIVER FALLS AREA HOSPITAL
RIVER FALLS · Critical Access Hospitals · ER
★★★★★

Frequently Asked Questions 6

What is the population of River Falls, WI? ▼
River Falls, WI has a population of 15,269 people, located in Pierce County, Wisconsin.
What is the median household income in River Falls? ▼
The median household income in River Falls, WI is $83,627 per year, per the U.S. Census ACS. The poverty rate is 15.1%.
What is the median home value in River Falls? ▼
The median home value in River Falls, WI is $327,600. Median rent is $1,107/month.
What are the top health concerns in River Falls? ▼
The top health indicators in River Falls include Short Sleep Duration (33.5%), Obesity (32.2%), High Blood Pressure (25%). Data from CDC PLACES.
How many hospitals are in River Falls? ▼
River Falls has 1 hospital with an average rating of 5/5 stars. 1 have emergency departments.
What is the median age in River Falls? ▼
The median age in River Falls, WI is 28.6 years. 44.9% of residents have a bachelor's degree or higher.

Safety Context

River Falls, WI is located in Pierce County, Wisconsin. With a population of 15K and a $83,627 median household income, the community faces health challenges including short sleep duration and obesity. Residents have access to 1 hospital with an average rating of 5/5 stars. Safety alerts for the River Falls area are monitored from federal and state agencies including FEMA, NOAA, FDA, and CPSC.

Safety Guides

How Product Recalls Work

CPSC, FDA & NHTSA recall process explained

Understanding Weather Alerts

Watch vs warning vs advisory explained

Earthquake Magnitude Explained

What the numbers mean & when to act
All safety guides →

Primary source data

EPA Outdoor Air Quality Data

Federal monitoring network, every measurement we report

AirNow - Wisconsin

Real-time AQI for every monitored Wisconsin location

National Weather Service

NOAA active watches, warnings, advisories

CDC Air Quality & Health

Health-impact reference for every AQI category

EPA NAAQS standards

National Ambient Air Quality Standards, the regulatory thresholds

Nearby Cities 8

Hudson, WI 14K Hastings, MN 23K Stillwater, MN 19K Red Wing, MN 16K Cottage Grove, MN 36K Woodbury, MN 68K Oakdale, MN 28K Maplewood, MN 41K
All cities in Wisconsin → Compare River Falls vs Hudson → All comparisons → Browse all cities

Using River Falls's profile

Use this as a starting research checklist, not a verdict on whether to live here.

  • Check live recalls, weather and hazard alerts scoped to the River Falls area before relying on national headlines. Check your area
  • Read the poverty rate alongside the income figure, two places with the same median can have very different realities.
  • Compare River Falls against Wisconsin peers on any ranking lens. Explore Wisconsin

Population and economics (income, home value, poverty, education) are place-level U.S. Census ACS; health is CDC PLACES; hospital counts reflect facilities in and around the city.

Data Sources

All data on this page comes from official U.S. government sources. Population and economic data from the Census Bureau American Community Survey (2024 5-year estimates, place geography). Health data from the CDC PLACES program (2023). Hospital ratings from CMS Hospital Compare (2024). Climate data from NOAA. Education data from NCES. Cost of living from Bureau of Economic Analysis. Crime statistics, where referenced on Areazine, originate from the FBI Crime Data Explorer. Housing market figures referenced on Areazine come from HUD Fair Market Rents. Census economics and population are at place geography; some health and hospital indicators are reported at the county level (Pierce County) where that is the smallest published unit.

Every figure on Areazine is published directly from official U.S. government sources, no number is typed in by an editor. City demographic and health figures are compiled directly from U.S. Census, CDC, and CMS releases, updated quarterly within 30 days of upstream release. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026.