Madison vs Middleton

Side-by-side comparison of Madison, WI and Middleton, WI - population, economics, education, health, hospitals, climate, and cost of living from official U.S. government data.

Reading a Madison vs Middleton comparison, what matters, what doesn't

Madison (280K residents in Wisconsin) and Middleton (19K residents in Wisconsin) differ first on the three numbers nearly every comparison starts with: median household income ($78,050 vs $89,524), median home value ($372,900 vs $484,200), and median rent ($1,413 vs $1,437 per month). Those three are highly correlated within a region but often decouple across regions because they respond to different levers, income tracks the local job market, home values track housing supply plus interest-rate pressure, and rent tracks short-run vacancy. Comparing all three at once is how you spot whether a city is "expensive because people earn a lot" or "expensive despite what they earn."

The second layer is the layer most headline comparisons skip. Poverty rate (16.4% vs 7.6%) and unemployment (2.6% vs 3%) describe the distribution under the median, which two cities with similar averages can present very differently. The share with a bachelor's degree or higher (59.9% vs 61.7%) is the single best proxy for income trajectory over the next decade. On healthcare, CMS Hospital Compare credits Madison with 5 hospitals (avg rating 4.8/5) vs Middleton's 1 (avg N/A/5).

Areazine renders each row with a national-average tick mark precisely so you can tell in one glance whether both cities are above/below the U.S. norm (they often are, cities with active residential markets self-select for certain profiles) rather than focusing on which is "better." For life decisions, where to relocate, where to retire, where to enroll a child in school, pair this page with the individual city profiles below, where health indicators, hospital ratings, school counts, and climate normals appear in full rather than as the compressed single row you see here.

Madison
Wisconsin
Pop: 280K
Income: $78,050
Home: $372,900
Middleton
Wisconsin
Pop: 19K
Income: $89,524
Home: $484,200

Head-to-Head Summary

Side-by-side comparison of Madison and Middleton on key metrics
Metric Madison Middleton
Population 280K 19K
Median Household Income $78,050 $89,524
Median Home Value $372,900 $484,200
Median Rent $1,413/mo $1,437/mo
Poverty Rate 16.4% 7.6%
Unemployment Rate 2.6% 3%
Bachelor's Degree+ 59.9% 61.7%

Population

Source: U.S. Census Bureau ACS 2024 (5-year)
Population
280K
Population
19K
Median Age
31.8 yrs
Median Age
39.1 yrs
10-Year Pop Growth Same
+15%
10-Year Pop Growth
+15%

Economics

Source: U.S. Census Bureau ACS 2024 (5-year)
Median Household Income
$78,050
Median Household Income
$89,524
Median Home Value
$372,900
Median Home Value
$484,200
Median Rent
$1,413
Median Rent
$1,437
Poverty Rate
16.4%
Poverty Rate
7.6%
Unemployment Rate
2.6%
Unemployment Rate
3%
10-Year Income Growth Same
+46%
10-Year Income Growth
+46%

Education & Work

Source: U.S. Census Bureau ACS 2024 (5-year)
Bachelor's Degree or Higher
59.9%
Bachelor's Degree or Higher
61.7%
Work From Home
20.5%
Work From Home
20.3%
Public Transit
5.3%
Public Transit
1.5%

Health (CDC PLACES)

Source: CDC PLACES 2023
Frequent Mental Distress
16.5%
Frequent Mental Distress
13.2%
Obesity
32.7%
Obesity
31.6%
Physical Inactivity
22%
Physical Inactivity
18.9%
Smoking
10.2%
Smoking
8.6%
Lack of Health Insurance
7.9%
Lack of Health Insurance
5.8%

Healthcare

Source: CMS Hospital Compare 2024
Hospitals
5
Hospitals
1
Avg Hospital Rating
4.8/5
Avg Hospital Rating
N/A

Demographics

Race categories sum to 100%. Hispanic or Latino is an ethnicity that spans all race categories, shown separately per Census Bureau methodology.

Madison Population
Race
White 71.4%
African American 7.2%
Asian 8%
Two or More Races 4%
Middleton Population
Race
White 73.8%
African American 2.9%
Asian 7.3%
Two or More Races 2.4%

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Data Sources

Population and economic data from the Census Bureau American Community Survey (2024 5-year estimates). Health data from the CDC PLACES (2023). Hospital data from CMS Hospital Compare (2024). Climate data from NOAA Climate Normals (1991–2020). Cost of living from BEA Regional Price Parities via FRED.

Related

Population is place-level (U.S. Census Bureau). Income, home value, rent, poverty and education are place-level American Community Survey figures; health from CDC PLACES, hospitals from CMS Hospital Compare, climate from NOAA Climate Normals, and cost of living from BEA Regional Price Parities. See our methodology for details.