Make Believe Ideas Groovy Baby 'I Spy a Fly!' Board Book Recall Over Choking Hazard
Areazine synthesizes this Health Canada recall directly from Health Canada's official public data feed. See our methodology for full source attribution and refresh cadence.
Health Canada has recalled 1,247 units of the Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book due to a potential choking hazard from detachable wings.
What this Health Canada recall tells you, and what most readers miss
This notice was issued by Health Canada on September 22, 2026 and geographically references Canada. Its severity classification of "high" signals how the issuing agency weighs the risk of harm if no action is taken - "critical" and "high" tier alerts typically carry direct consumer actions, while "medium" and "low" tend toward informational guidance or monitoring advisories. The category it belongs to - Product & Food Recalls - determines the consumer-protection framework behind it, which shapes what remedies (refunds, replacements, repairs, or the recall itself) are available to affected consumers and which agency holds statutory responsibility for enforcement.
Most readers skim a notice like this, check whether they are personally affected, and move on. The more useful lens is to verify its scope, source, and timestamp, then compare related notices without assuming that one record proves a broader trend.
Before acting, the primary agency source is available to check alongside this summary. Its related labels are recall, product-safety, health-canada, books.
What Happened
The fly’s wings on the last page of the Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book may in some instances detach from the book when pulled, posing a potential choking hazard.
Which Products Are Affected
This recall involves the Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book, identified by ISBN: 9781836422594 marked on the back cover. The book has a green frog with orange netting on the front cover and a final page showing a purple fly with googly eyes and four iridescent plastic wings. A total of 1,247 units were sold in Canada from March 2025 to June 2026. The product was manufactured in China by Make Believe Ideas Ltd. of Hertfordshire, United Kingdom.
What You Should Do
Consumers should immediately stop using the recalled product, pull the wings off the last page of the book, cut each wing into four pieces, and take a photograph of the 16 pieces on or next to the last page of the book before disposing of the pieces in a trash bin that is inaccessible to children. Consumers should contact Make Believe Ideas and submit the photograph confirming destruction for a refund. For more information, contact Make Believe Ideas by telephone at 1-888-919-3919 (5 a.m. – 12 p.m. ET, Monday to Friday), by email at ispy@makebelieveideas.com, or visit the company website.
Why This Matters
The recall addresses a potential choking hazard to young children from the detachable wings on the board book.
Source
Original source: Health Canada Official Notice ↗
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Nationwide notices with similar length or severity timing 8
Two cross-category peer sets, both computed from Areazine's own archive: notices with a similar body length, and notices near the same severity and agency date. These are drawn from other categories, not the same-feed Related list above.
Similar body length
Nearest notices by article body length (1,613 characters here).
Similar severity timing
Same severity (high) notices issued closest in time to September 22, 2026.
What People Ask
Questions readers often have about this Health Canada recall.